Printed designs appear on printed media such as business cards, menus, signs or brochures rather than on digital spaces such as websites. Like digital design, print design uses visual graphics to communicate a specific message to viewers. At first glance, it may seem that print design is a rarity. But if you look closer, you will realize that you are surrounded by printed designs on a daily basis. People regularly encounter printed matter as they move about throughout the day, making this area of graphic design vital to efforts such as brand marketing and advertising campaigns.